SEO Strategy

Complete on and off page optimization managed by SEO experts who lead the industry with cutting-edge strategies.

SEO Analytics, Tracking and Reporting

We define Key Performance Indicators (KPIs) and create monthly reports with analysis and recommendations.

SEO Video and Content Creation Services

Our content marketing strategies, create content that is consistent, authoritative, relevant, and tailored to brand voice.

Pay-Per-Click Mangement

Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies.

Social Media Services

We’ll not only get the word out, but we can manage and update content and track the results.

Reputation Management

Our efforts help improve and protect your most valuable online asset: your personal and brand reputation.

Wordpress SEO CMS

We build self-sustaining content management systems (CMS) using WordPress.

Link Building Services

We specialize in white-hat, person to person, manual link building services for both traffic and rankings.

Keyword Research

Our website keyword research and analysis process has achieved top results for clients of competitive B2B niches.

Gaining success through business can be a complicated endeavor. We pride ourselves on providing top notch services to improve your search engine optimization and overall customer traffic and sales.  Most businesses can benefit greatly from professional help in the area of online marketing. There’s no one size fits all solution to achieving big sales numbers online. You need to employ a wide range of platforms in your marketing strategy. Using a host of tools and experts, we can help guide your fledgling business to success, or we can revitalize a tired website, whose sales have slumped.

Big Problems of Businesses

New businesses often struggle in three main areas. These areas include:

  • Generating traffic
  • Converting traffic into sales
  • Staying relevant

Traffic refers to a number of visitors your website receives on a regular basis. These visitors may or may not be paying customers. Conversion deals with what percentage of your traffic results in completed sales transactions. Relevancy and reputation can also be a significant hindrance. Product may go out of style, or your business may accumulate enough poor consumer reviews to cause sales problems. Our company employs strategies to help with all three of these issues.

Digital marketing is an essential part of any business plan. Companies simply cannot survive or thrive without a robust Internet marketing strategy. If the prospect seems intimidating, you are not alone. The average entrepreneur does not handle digital marketing entirely independently. Companies, such as ours, can guide you and provide services that will increase your sales. The sooner you hire professional help, the sooner you will start seeing your business grow and thrive like never before.

You might wonder what SEO stands for if you are new to the world of search marketing for your business. The term stands for search engine optimization. Good SEO represents how well a website ranks on search engines, such as Google.  The hottest sites will rank on the first page of search engines when a large variety of keyword phrases are input. These sites are typically the ones that have a lot of activity and fresh, quality content uploaded frequently. Sites placing on the second and third pages of search results are usually outdated and poorly reviewed.  Search engine ranking has an enormous impact on the amount of traffic that your website will generate. Customer traffic does not necessarily equate sales, but it plays an immensely important role in reaching your sales goals. After all, if people do not visit your site, they cannot become a customer.

Here are some fast facts about SEO that you should know:

  • The Internet contains about 5 million terabytes of data, but Google indexes only .04% of it.
  • Organic searches drive 51% of website traffic while 10% is paid and 5% social media driven.
  • Video on a landing page makes it 53% more likely to display on page 1 of Google.
  • 89% of customers start their online purchase process with a search engine.

Apparently, the majority of consumers are heavily impacted by search engine results. Your website needs to rank well and have a design that draws customers through the buying process to completion.  So, how does our company play into this equation? We can provide you with all the knowledge and expertise to boost your SEO ranking. Keeping fresh, quality content on your website is just one of the methods used to improve your search engine rank. We can propel your business to the next level of success.  Along with maximizing your search engine rank, we can focus on your website design to increase your rate of conversion to real sales.

Your company’s web design holds the key to converting website traffic into a sales transaction. The wrong design can turn customers off, driving them away without completing their intended purchase. Meanwhile, the right plan will spark interest and encourage customers to start and finish buying a product.  A company’s website needs to look attractive. It should be high quality and modern. The design should meet or surpass the designs of competitors. Of equal importance to the website’s aesthetic is the site’s functionality. The layout should make sense for the consumer, providing easy navigation. Discounts and giveaways should be posted in strategic areas to encourage completion of the transaction. This is just one aspect of design that needs to be addressed.

There is a lot of work that goes into the design process for a professional website. You might wonder just what makes a design effective. It needs to include a polished business logo. A recognizable brand is an important part of making a lasting impression. Intuitive navigation is another critical part of a functional and attractive web design. Reducing clutter, allowing visitors to breathe and absorb information is also helpful. Finally, the right color palate, font, and professional photography can tip your website over the edge.  For these reasons, it is paramount for a business to invest in a professional service to help design a company website. Very few entrepreneurs have the skill set required to incorporate all of these elements successfully into a great internet site. You have a lot of capital wrapped up in your business. Your investment is hinged on the success of your website. Do not settle for less than the best. You can trust us to care for your investment as if it was our own business at stake.

Reputation management is an important aspect of building success that is often overlooked. Customer service needs to be of high priority in any growing business. Sometimes, even with excellent service, you may find yourself battling an increasingly negative online reputation. In this connected world, people know a lot more about the companies they deal with than they did in the past.  For example, one angry customer can virtually destroy a business with a string of nasty reviews. Perhaps the problem was in the shipping, and you resolved it as well as you could. Maybe they misinterpreted your product listing. In any case, negative reviews do happen, and can stunt your company’s growth. In these situations, you need a good reputation management strategy.

You might be curious as to how much of an effect a bad reputation can have on traffic, or what kind of difference a good reputation makes. Some studies have shown that brand quality and perception can lead to more clicks than just search engine optimization. This means that consumers are more likely to scroll down the Google page, ignoring the top ranked sites, if they see a company brand that they recognize and value. Building a trusted brand and maintaining its reputation for quality is crucial to the long-term success of your business.  What can we do about your online reputation? Think of it as an online makeover. We can bury negative content and promote the desired image. We effectively reshape the way consumers view you and your business. Through long-term management, we will ensure that your Internet face remains unblemished. We want the online world to see your company for what it is, not what a few angry people make it out to be.

Employing a successful digital marketing strategy can help to put you on the path to profitability. Digital marketing is just a broad term that refers to product or brand promotion through the use of electronic media. It can include the following and more:

  • Podcasts
  • Mobile apps
  • YouTube videos
  • Social media presence

Digital marketing operates on the premise that it is not enough to know who your customers are. You must get to know them on a personal level. Through these endeavors, you can reach out and engage your clients in a meaningful way. You can show products and deals to them, but also receive input (positive and negative) starting a fruitful dialogue. This dialogue builds trust, which in turn makes sales and loyalty.  So, what are the hottest social media sites right now for marketing? The big three regarding relevancy and effectiveness for a marketing strategy would have to be Facebook, Instagram, and Twitter. Each one has its benefits and drawbacks. Facebook has the largest base, with almost 1.2 billion users. Not all of these people want to like your page. The people who do, however, will likely be engaged and excited about your posted content.

Instagram serves primarily as a platform for visual content. That said, you can harness it to drive serious traffic to your website, by capturing a large crowd of loyal followers. While you cannot link on each post to Facebook and Twitter, allow, the link on your homepage is a functional avenue for traffic.  One of the biggest benefits of using Twitter is in the direct line of engagement that it creates with your customer base. They do not just talk about you, but can speak to you. Likewise, you can directly address concerns, rather than watch customers chatter from the sidelines. You can easily search for old conversations as a reference for improving products or service. Twitter is also great for generating traffic to your website, and keeping an eye on competitors. Twitter functions to get you, as a business, connected to your community of consumers.

Even if you are savvy with many of these digital platforms on a personal level, you are likely inexperienced in how to effectively utilize them to boost business. You may have had a Facebook account for years, but you might not know how to operate a business page without sounding like you are just pushing sales.  An annoying sales page is not going to garner many followers. Similarly, if your Twitter account blasts the same sales day after day without results, you are not getting the most out of the platform. Our professionals can help you to construct a fruitful digital marketing strategy that puts you in touch with your customers.

Choosing the right company to help you is a critical aspect of maximizing your business’ full potential. The wrong company can not only fail to improve your sales but can also be detrimental. It can be difficult to climb the SEO ladder once you have been pushed back on the results pages. Likewise, it is also hard to recover a tarnished reputation.  Certain aspects of online business development can certainly be handled by yourself or by in-house staff. However, in many circumstances, it is beneficial and more economical to use an outside company for assistance. If you have a marketing savvy employee, that can be a great asset.

You will likely still benefit from additional help. You may not be able to spare that employee from their regular workload. Hiring an additional employee for full-time marketing efforts is expensive and only logical for large companies. For small to medium sized businesses, it makes the most sense to hire a reputable outside company to provide you with SEO and digital marketing services as needed.  The smartest choice to make is to trust your business to the best from the start. Do not take chances with SEO companies that cannot provide you with the excellence in quality that your growing business deserves. We can help you to identify trouble spots in your current marketing strategy and tailor a plan to fit your specific needs.

Bringing a business from obscurity to relevance and popularity is not an easy task in today’s highly competitive world of e-commerce. As you can see, there are a lot of things that can go wrong. There is also a great deal to learn. A young business will reap the most benefit from an inclusive package with ongoing reputation management.  Do not take risks that can damage your company for years to come. Even if you have been around the Internet based business world for a long time, you can still benefit from some of our services. Whether your SEO is unimpressive or your sales conversion rate needs a boost, we have the tools and expertise to make the difference.