Reputation Management Services V.S Reputation Marketing
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Managing your reputation used to be simple. In the days before the Internet, you simple had to deal with word of mouth, newspaper, radio and television. For a small business, the most coverage it would ever receive would be the local paper and in most cases, the news was positive about the business. Since the Internet and in particular, social media, every single person can have a huge voice. That means that a dissatisfied customer may reach thousands of people through their social networks. A blog post or video of someone bashing your company could go viral very easy and ruin your online reputation. If you’re not keeping up with your online reputation, and how can you if you’re a busy business owner, then you could be losing business without even knowing it. This is where online reputation management services come into play.
Reputation management services will help you evaluate and stay on top of your online reputation. It may surprise you to see how much is actually posted online about your business. Social media has made it so that people document every aspect of their lives through multiple public channels. This means that many of the people who come into contact with your business will be talking about it on their social networks. Because you are online, online publications, bloggers, people with an agenda and others will find your business and either give it good or bad online press. The goal of online reputation management services is to bury the bad online content and highlight the good. In most cases, the reputation management service will have to produce a lot of search engine optimized content to bury the bad and link to the good. In the end, the goal is to have the first few pages of the search engines coming up with positive content about your business.
However, 99% of Marketing Companies don’t know how to do reputation marketing. Most simply manage which makes you no money v.s reputation marketing which makes you money by being go after the market.
The difference is reputation marketing is more proactive then reactive. Also, there are but only a hand full of companies that can do this properly with dedicated systems in place that find all bad reviews and information rather than just specific key words that you type in. Most companies rely on scraping tools using Google’s API which is inaccurate in most cases.
The Challenge with Google’s API systems is that most consumers will never type anything about your company, address or name because they’re already on your particular site and won’t think it is relevant to do so, thus leaving a lot of information about an experience unanswered and let only to poison your business. Unanswered reviews will dramatically effect your conversion rates from potential customers picking up the phone to call and walking thru a businesses door.
Because of the great need for online reputation management services, there are many businesses that have sprung up to offer a reputation management service. Some serve niches, while others serve individuals and most serve businesses large and small. Reputation Marketing is not an easy task. Although many PR firms may be up to the task, if you are a business in need of managing your reputation, then you will want to leave it to Experts that have time tested and proven results with Google’s ever changing algorithms. We here at Mastermind Web Marketing have a dedicated team of professionals that stay on top of day to day changes and whats working and not working for you.
Online reputation management services after you market the reputation first are extremely important and are only going to grow in importance as people become more connected. More and more people are using their mobile devices to access the Internet, interact on their social media networks, share information and produce online content. These are great times for business, but you need to be constantly vigilant to protect your business from the Internet trolls. Your reputation depends on it. So whether you’re a clothing company that has been getting a lot of bad online buzz about the conditions under which your clothing is produced or your company has been involved in scandals in the past, you should be Marketing your Reputation First and then Managing your Reputation secondly and carefully.
DON’T LET YOUR COMPETITORS GET A FIVE STAR REPUTATION BEFORE YOU!!!
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