Mastering Social First Content to Deliver an ROI on Social Media with Jeremy Jauncey
Jeremy Jauncey, the founder of Beautiful Destinations, the most influential populariser of travel photography on Instagram with over 5.5 million followers and over 200 million likes, will join the first part of this session. Jeremy will show how Beautiful Destinations works with the world’s largest travel and lifestyle brands and the most powerful social media influencers, creating unique digital content and measurable audience growth.
How they create “social first” content for brands through smartphone, drone and 360 video technology.
1,200 of the world’s most influential content creators ranging from National Geographic photographers with professional equipment, to everyday travellers with their smartphones, are a part of the Beautiful Destinations community. Paired with content creation, the agency has built and managed Instagram and Snapchat accounts for global brands including Starwood Hotels & Resorts, Airbnb, Marriott International and Food & Wine.
Jeremy’s presentation will lead into an interview with Nick Hall, #DTTT’s Founder & CEO you will be able to put your questions directly to our experts on stage to get a more in-depth insight on the topic.
In the second part of the session, we’ll be inviting different perspectives on mastering influencer strategy, taking into consideration the bigger picture developments in travel and how consumers are changing their purchase decisions.
To help us with this, Sojern’s Brad King will open up with insights and macro trends seen from their own big data analysis of booking final patterns. Leading from this, we’ll be looking with multiple hats and perspectives at how content is key to exploiting emerging opportunities and responding to some of the bigger challenges causing strain on global travel. More specifically, how can influencers help us in this task to tell our story in a convincing, authentic and personalised way.