Reputation Management can increase visibility, build up brand equity, and help generate advocacy all while building your online reputation.
In terms of online reputation, the amount of opinion counts, but quality should not be neglected. Stars shine next to your site, it's a good thing, and however, people are also looking for more targeted information. A note without comment will have less impact than a constructive and positive criticism of your company. Online Reputation Management ensures that companies or even individuals are not harmed by their digital reputation. On the contrary, the positive search results appeal to the searcher and communicate a serious and reliable image. A positive online reputation always has a lasting effect on the turnover of a company or guarantees the credibility of a private person.
It is important to be clear and transparent in the presentation of your company, products and services to avoid disappointment and limit bad opinions. When negative reviews are made by a customer, concrete responses and responsiveness are required. No need to try to downplay or suppress the opinion, let alone write hypocritical and formatted excuses or denigrate your client. Internet users know how to share things.
A professional response, a commercial gesture, a consideration of requests and the implementation of concrete actions to improve products and services have a reassuring effect. It is therefore important to respond to opinions without losing sight of these principles. The Internet is a real opportunity to create a link with its customers, attract a clientele of prospects and improve the image of the company.
To improve your online reputation, learn the basic principles to follow. It's a regular job that you will need to do, but tools like the Reputation Aegis platform allow you to simplify and automate most of the tasks. For your online reputation to effectively boost your business, it is important to ensure that new reviews are published regularly. Older reviews have a negative impact on SEO and are also less considered by Internet users looking for recent reviews, more reliable. Online Reputation Management can be used either for increasing positive brand and keyword content driven search results or dissipating negative content that appears within search engines through brand searches, keyword searches, or both.
65% of sales come from organic search. Search traffic is the biggest revenue source…
The foundation of a successful Reputation Management campaign is an in-depth evaluation of your circumstances and objectives. Each of our services can be used separately depending on your needs and targets.
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